Cut Media commissioned REWIND to design and build an interactive experience that would allow audiences to literally put themselves in the saddle and experience a point of view that has previously only been experienced by one person: Danny MacAskill.
Danny MacAskill’s VR Ride Out puts the user on Danny’s bike for the first time and tests their mettle against a vertigo-inducing white-knuckle trip that challenges their balance and composure with heights.
After mounting a one-of-a-kind bike rig, users don a virtual reality (VR) headset and tear through two different experiences based on the exploits of the cycling icon. The VR journeys offer a breathtaking ride along the vertiginous Collies Ledge in the Isle of Skye, Scotland, and a hair-raising balancing act along the Landwasser Bridge in Switzerland. Everyone who tries the VR experience receives a branded playthrough video of their rides to share on social platforms.
