Using the latest technology on Universal Pictures’ iconic IP, the studio was able to collaborate with REWIND, holoride and Ford Motor Company to create a pioneering, never-before-seen, in-car virtual reality experience.
With the technology from holoride, set inside new 2020 Ford Explorer vehicles, riders were transported to the mysterious re-imagined world of The Bride of Frankenstein. Once inside the vehicle, riders buckled their seatbelts, put on their VR headset, and were joined by the Bride of Frankenstein on a special mission. Along the way, riders encountered interactive monsters and obstacles in a fully immersive, “elastic” VR experience, complete with sound effects and visuals that reacted and adapted to every twist and turn of the journey and every nuance of the car’s movement.
